TATA Nexon EV

TATA Nexon EV catapults experiential marketing to next level.

Tata Motors in partnership with Godrej L’Affaire, Godrej Group's luxury lifestyle experiential platform, displayed the capacities of its newly launched Tata Nexon Electric SUV.

The focus of Tata’s marketing strategy is to participate in events that includes test-driving experiences, which brings word-of-mouth and referrals for the brand. Godrej L’Affaire is one such platform to augment the ultimate electric experience for those who appreciate finer things in life. Their aim is to introduce the future of mobility and proliferate a lifestyle change while providing a surreal experience towards being environmentally conscious. To further boost the experience, they have installed Tata Nexon EV virtual demo setup at select Tata Croma stores in Mumbai, Delhi and Bengaluru.

The Tata Nexon EV was launched in early 2020 at a starting price of Rs.13.99 lakhs. This new electric car from Tata functions on cutting-edge Ziptron technology that assures a speedy performance.
 The Tata electric car is fitted with ARAI certified anxiety-free range of 312 km on a single charge, an efficient high voltage system, fast charging capacity, long battery life, class leading safety features and 35 connected features offered by Tata Motors Z-Connect app. In comparison with other cars Tata Nexon Ev is better.

The Tata Nexon EV does not have any competitors in its pricing range. However, the Mahindra XUV300 electric vehicle could come by in 2021. 

Written by Aamer Alaflak